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KMID : 0665420100250060725
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Korean Journal of Food Culture
2010 Volume.25 No. 6 p.725 ~ p.733
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Understanding and Use of Nutrition Labeling based on One Serving Size Among Female Consumers in Seoul Area
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Shin Doo-Jee
Jung Kyung-Wan
Lee Gui-Chu
Kwon Kwang-Il
Kim Jee-Young
Kim Jong-Wook
Moon Gu-Iim
Park Hye-Kyung
Cho Yoon-Mi
Kim Yoo-Kyung
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Abstract
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This study examined the understanding and use of information on nutrition labels based on one serving size among female consumers above the age of 20 in Seoul area. According to the survey, 69.9% of respondents were aware of the current system of nutrition labeling based on one serving size, and 51.8% of the respondents expressed their dissatisfaction with the system because the nutrition labels were difficult to understand or appeared unreliable. The nutrition label literacy of the consumers varied with respect to different packaging units. The respondents were likely to be less accurate in calculating the expected caloric intake when only portions of a multi-serving package were used. Initially 69.0% of respondents reported that they had read the nutrition label before purchasing a product but 91.9% of respondents said that they would check the label after learning how to read the label properly. It is very important to make consumers aware that the labels are very reliable sources of nutrition information. A public education campaign on the use of nutrition labels should focus on developing the consumers’ ability and skills in using the label information when choosing foods.
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KEYWORD
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nutrition labeling, one serving size, consumer survey, nutrition label literacy
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FullTexts / Linksout information
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Listed journal information
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